14. UX in our discovery phase
● Find and verify insights to give direction to early concepts and design
○ Theme specific personas & Co-write user scenarios
● Define goals and metrics
○ our success criterias. Done by the team, not by management
● Visualise concepts together with business
● Get feedback on feasibility from developers
● Build and get feedback on simple prototypes
Three 2-week iterations
17. UX in our implemention phase
● Planning
○ Split scenarios into buildable chunks
○ Create high level backlog
● Get go from management
● Communication with other teams and stakeholders
One 2-week iterations
19. UX in our implemention phase
● Detailing design and get
● Continous feedback from “Designfikas”, demos and quick user tests
● Element gallery
● Deliver chunks to live site to reduce late surprises
○ Behavioural data
○ Techical viability
○ Beta-test on 5% of traffic
Nine 2-week iterations
20. Success criterias for us
● Easy access to everyone you need to speak to
○ Users from our user panels
○ Behavioural data (high traffic and historial data)
○ All competencies needed to solve the task
○ Decision makers
● Empowered team and trust from management
○ Hands-off focused teams
○ Time to plan and learn
21. Everyone likes to talk product, business,
experience, tech and process
● Designers program
● Developers involved in research and design
● Business guy is the users advocate
● Actionable retrospectives
